CxD PORTFOLIO
SAY IT WITH FEELING
I design voices that pop with warmth and personality. I’m looking to take my experience creating multiplatform content for brands and turn it into dynamic multimodal experiences. The following is a selection of some of the projects I’m most proud of working on these past few years.
NIKE ADAPT BB LAUNCH
The first voice-activated sneaker drop. Winner of three 2019 Cannes Lions.
I came up with a conceptual framework and wrote copy for this multimodal best-in-brand experience, developed in conjunction with RAIN and R/GA. The original concept was based on Q from James Bond, but I was able to seamlessly take that in a more “Ving Rhames in Mission:Impossible” direction to better meet Nike’s brand positioning.
KUNG FU PANDA: PAWS OF DESTINY
Learn Kung Fu with Master Po in this Alexa skill. Finalist for Best Educational Experience of the year, 2019 VOICE Summit.
I wrote copy, filled in atmospheric concepts, fleshed out the voices, and supervised VO direction of Po and his students for this voice-based game, developed with RAIN. Cartoon Kung Fu stuff is very much in my wheelhouse, and this project required me to nail that Jack Black spirit in every interaction.
LUMINARY PODCASTS
A comprehensive Alexa skill for the premium podcast network.
I wrote copy and filled in nebulous language for this Alexa skill designed to elegantly deliver premium podcasts to smart speakers and devices, developed with RAIN. The trick here was to make something that felt warm and inviting and could also accommodate occasional celebrity interruptions, like Trevor Noah, Russel Brand, Lena Dunham, and others.
CELESTE
A self-made bot designed to keep job-seekers on their hustle while looking for work. Now in Beta.
I designed this multimodal bot to assist job seekers in doing all the myriad tasks that need to get done to find work in the gig economy, creating a points system to make the search process more satisfying and trackable. What I’m fascinated by here is how personality can unlock utility: by adding facial expression and attitude, CELESTE is able to actually hold users accountable for their own actions.
MOOD MAGIC
An Alexa Skill designed to get kids to talk about their emotions, featuring sets from DJ Missy Motion.
I wrote copy and helped design the conceptual framework for this skill designed for children 6-11 on Amazon Free Play, developed with BOOM Integrated. Working closely with developmental psychologists, I worked out games, dance parties, and fun facts for every mood, in order to give kids more of a vocabulary to talk about their feelings.